重庆昌辉文化传播股份有限公司【官网】

      昌辉咨询、昌辉运营、昌辉投资

 Business System, Service Cases, Core Advantages


(一)昌辉咨询:概念性规划、旅游专项策划、旅游发展品牌咨询、景区创A及标准化辅导、旅游市场及行业研究。

         Consulting: Conceptual Planning, Tourism Specialized Planning, Tourism Development and Brand Planning, A-level Scenic Spot Establishment and Standard Guiding, Tourism Market and Industry Research.


     1、概念性规划:旅游及相关产业项目的总体定位,商业模式研究,重点产品策划,空间布局规划,产业系统指导。

         Conceptual Planning: overall position of tourism and related industrial program, business model research, important product planning, space arrangement planning and industrial system guiding.


     2、 旅游专项策划:特色旅游发展战略,商业计划,项目深度包装,目的地营销策划,可行性研究等专项策划。

         Tourism Specialized Planning: specialized tourism developing strategy, business planning, deep program beautification, destination marketing planning, probability research etc.


     3、旅游发展品牌咨询:城市与旅游品牌体系搭建,品牌支撑系统策划及旅游品牌运营管理等专业咨询服务。

         Tourism Development and Brand Planning: city and tourism brand system establishment, brand supporting system planning, tourism brand operating and management etc.


     4、景区创A及标准化辅导:旅游景区或旅游度假区创建领导小组搭建、工作方案撰写、创建方案撰

写、标识导视设计、导游词编写等。

        A-level Scenic Spot Establishment and Standard Guiding: leading team building for scenic spot or resort establishment, working proposal writing, establishing proposal writing, mark and inspection design, guidebook writing etc.


     5、旅游市场及行业研究:数据分析,政策解读,市场消费行为特征等行业专项市场课题研究。

        Tourism Market and Industry Research: industrial specialized marketing issue research, including data analysis, policy interpretation, marketing consuming behavior characteristic etc.


(二)昌辉运营:产业管理、项目运营、整合营销

           Operating: Industrial Management, Program Operating, Integration Marketing


     1、产业管理:营销托管、异业整合、文创研发、资源组织

         Industrial Management: Marketing Trusteeship, Other-industry Integration, Cultural and Creative R&D, Resources Organizing.


         ①营销托管:针对某一区域旅游资源与项目,以“营销捆绑、量化考核”的合作模式,向区域与产业管理者提供营销托管类专业服务。

         Marketing Trusteeship: for tourism resources and projects of some district, use the bundling-sale and quantity-test cooperation model, to provide professional marketing services for the district and industry supervisor.


         ②异业整合:创新合作模式,提供跨行业的资源整合、跨界合作模式设计等服务。

           Other-industry Integration: innovate cooperation model, and provide services like cross-industry resources integration, cross-boundary cooperation model design etc.


         ③文创研发:结合区域文化现状,定制化研发适销对路的文化创意商品,提供文化创意产业规划。

         Cultural and Creative R&D: on basis of current cultural situation of district, tailor to research and develop readily marketable cultural and creative commodities, and provide cultural and creative industry planning.


         ④资源组织:根据合作方需要,提供同行业或是跨行业资源组织、对接服务。

           Resources Organizing: according to need from the partner, provide resources organization and negotiating services of same industry or cross-industry.


     2、项目运营:招商政策研究、招商设计、活动策划、活动执行、媒介公关。

        Program Operating: Promotion Policy Research, Promotion Design, Event Planning, Event Execution, Media PR.


         ①招商政策研究:深入研究国家产业政策、结合当地经济发展状况,协助政府制定符合投资者需求的招商模式和招商政策。

           Promotion Policy Research: deeply study national industrial government, and assist the government to make the promotion model and regulations in accordance with the need of investor on basis of local economical developing situation.


         ②招商设计:通过对商业合作需求的分析和研究,深度整合当地资源与项目,设计商业合作模式,并形成系列招商手册与文件。

           Promotion Design: through the analysis and research of commercial cooperation need, deeply integrate local resources and projects, design commercial cooperation model, and to form series of promotion handbook and document.


         ③活动策划:提供专业、系统化且极富有创意的各种综合性节庆活动等节事方案,为客户的旅游发展提供推广亮点。

           Event Planning: provide professional, systematic and creative event proposal, to light on tourism developing promotion of clients.


         ④活动执行:各类旅游节事活动的落地与执行,对资源进行合理分配和科学调度,严格监控活动的实施及执行。

           Event Execution: tourism event execution, justly distribute and scientifically manage resources, strictly monitor the event.


         ⑤媒介公关:利用自身庞大的媒体资源网络,为客户制定与实施口碑传播策略,扩大客户品牌的认知度,塑造良好形象。

          Media PR: use own huge media resource network, to make and implement public media strategy for the client, and spread the popularity for client’s brand, to shape good image.


      3、整合营销:媒介策略、数字营销、媒介购买、智慧旅游。

       Integration Marketing: Media Strategy, Digital Marketing, Media Buying, Smart Tourism


         ①媒介策略:结合媒体环境、消费者媒体接触习惯、产品特性和内容表达形成全媒体投放计划和报告,解决客户整合传播的推广需求。

        Media Strategy: according to the media situation, consumer’s habit access to media, product characteristic and context expression, to form the media putting plan and report, and solve promotion need about integration communication from the client.


         ②数字营销:依托数字媒体,打通各平台,进行有效互动,实现信息精准有效多层次传播。

        Digital Marketing: depending digital media get through all platform and effectively interact, to accurately, effectively and multi-level communicate the information.


         ③媒介购买:收集媒体资源,建立与媒体的深度联系,为客户提供最佳价比的媒体投放服务。

          Media Buying: accumulate the media resources, to build up the deep connection with media, and provide the most reasonable media putting service.


         ④智慧旅游:通过对新应用技术的研究和整合,为客户提供系统规划,平台制作,一体化应用执

行服务。

       Smart Tourism: by researching and integrating the new applied technology, to provide system planning, platform making and integrated application execution services for the clients.


(三)昌辉投资:整合孵化平台、产业联动服务平台、资本运营平台

           Investment: Integration Incubation Platform, Industry Service Platform, Capital Operation Platform


      1、整合孵化平台:提供商业BP辅导、创业大赛、创业沙龙、项目投融资、资源及人才组织、项目路演、市场试错等孵化服务。

       Integration Incubation Platform: provide many incubating services, such as commercial BP advising, starting-up competition, starting-up salon, project finance and investment, resources and talents organizing, project presentation, market trial etc.


      2、产业联动服务平台:提供投融资管理、项目流程管理、数据研究分析等方面服务。

        Industry Service Platform: provide finance and investment management, project process management, data research analysis etc.


      3、资本运营平台:基于文化旅游行业情况,提供募集设立资金、管理资金、投管项目等方面服务。

        Capital Operation Platform: provide fund collection, fund management, and project management etc. on basis of culture and tourism situation.